We're talking about touchpoints of music, fashion, art. Some of the stuff is cannabis adjacent-"'canna-adjacent” is our word," Billy tells me, adding with a smile: "Some of it's just, you know, cool shit." "Our goal is to change the narrative. You're not just buying weed, you're buying a lifestyle. It's a spot designed for New York," Billy adds as we embark on our tour of the store. -Yahoo News