Carnegie Hall faced a challenge—connecting with a new generation. As patrons got older, how would they stay culturally relevant and appeal to NYC’s new generation of artists? With the help of our team, we worked to concept a simple idea : Bring Downtown Uptown.

To execute this plan, Skyscraper Creative collaborated with a number of artists and culturally relevant types to curate a series of events at Carnegie Hall, the Time Warner Center Private Residences, Rose Bar at the Gramercy Park Hotel and others venues throughout Manhattan, bringing downtown uptown, blending the two worlds, and resulting in an increased level of patronage and modernity to the famed establishment.